Web, video, branding, SEO and AI work

Redesign and modernization of the Camping Kassyopée website to better express its Mont-Mégantic starry-sky identity and simplify trip planning. The new experience highlights the campground, regional activities, rates and essential information while providing quick access to online booking and secure forms.

• Art direction inspired by the starry sky and surrounding nature
• Responsive experience for desktop, tablet and mobile

Design of a calm, welcoming showcase website for Dr. Marie-Ève Bouchard, a psychologist in Sherbrooke. The experience clearly presents her background, therapeutic approach and psychotherapy services in an accessible environment designed to support trust and make contact easier.

• Calm, human and reassuring art direction
• Clear presentation of professional background and expertise

Design of a bright, welcoming website for Studio Enjoyoga in Sherbrooke. The experience highlights classes, services, the team and retreats while naturally guiding visitors toward the schedule and online booking.

• Bright, organic and welcoming art direction
• Clear navigation across classes, services, events and trips

Design of an immersive showcase website for Entrepreneur Forestier YLR, presenting its forestry and landscaping services, specialized machinery and completed work in the Eastern Townships. The clear, visual experience supports the company’s credibility and simplifies quote requests.

• Art direction inspired by the forestry environment
• Clear service-focused content architecture

ID Conception designed the Métosak website for a manufacturer specializing in high-quality fabricated and welded components and assemblies. The site clearly presents CNC machining, laser cutting, bending, tube forming, welding and packaging capabilities through a professional industrial showcase.

• Turnkey capabilities presented from manufacturing through packaging
• Technical expertise organized for fast understanding

ID Conception designed the Dalkopak website for a company specializing in medium- and high-volume welded assemblies for OEM manufacturers. The site presents mechanical welding, CNC tube bending, laser cutting, CNC machining, forming, assembly, logistics integration and packaging or kitting in a clear professional showcase.

• Industrial expertise, equipment and quality-control processes highlighted
• Clear navigation across the company, expertise, projects, careers and contact information

ID Conception designed the website of Julie Parenteau, a lawyer specializing in construction and real estate law. It presents construction disputes, latent defects, deficient work, legal hypothecs, contracts, commercial real estate and divided co-ownership through a credible, reassuring professional experience.

• Specialized legal expertise organized into clear service paths
• Fast access to the firm’s mission, services, experience, commitments and contact information

ID Conception designed the website for Peintures & Finitions BJP Inc., a Bétonel and Dulux paint store in Sherbrooke. It presents the company, paint and finishing products, and services for homeowners and professionals through a clear, professional and locally focused showcase.

• Quality products, competitive pricing and personalized service presented up front
• Clear paths for homeowners, professionals and store contact information

ID Conception produced a promotional video for Carrier Harley-Davidson’s fifth anniversary contest, which gave customers purchasing a new motorcycle a chance to win it. Featuring singer Rick Hughes, the campaign was scripted, filmed and edited to match the strong Harley-Davidson brand universe.

• Anniversary contest positioned for immediate audience attention
• Rick Hughes featured as the human and event-focused centre of the campaign

ID Conception designed the website for Espace Vital Architecture, a Sherbrooke firm active in commercial, institutional, residential, cultural, heritage, health, education and public-safety projects. The experience highlights the firm’s refined approach, attention to detail and architectural portfolio.

• Project imagery placed at the centre of the website experience
• Work organized by commercial, cultural, heritage, education, residential, health and public-safety sectors

ID Conception produced a motivational recruitment video for Université de Sherbrooke to inspire future athletes to push their limits and become the player they can be. Its energetic message highlights the ambition, determination and drive associated with the Vert & Or program.

• Fast emotional impact designed for university athletic recruitment
• Editing, pace and motivational tone aimed directly at young athletes

ID Conception produced the television advertisement for the 13th Festival cinéma du monde de Sherbrooke, a major cultural event celebrating international cinema, encounters and discovery. The campaign highlighted the energy and diversity of an edition featuring more than 80 films and 35 events in Sherbrooke.

• Television format designed to capture attention quickly
• An invitation to discover international films and shared cultural experiences

ID Conception designed the Ecopak website for an Eastern Townships company specializing in integration, assembly, packaging, inspection, repair, logistics planning and supply management. The mandate created a clear professional presence for its manufacturing expertise and simple or complex industrial projects.

• Modern bilingual platform organized around conversion paths
• Simple navigation and efficient service-content structure